The Point of View (POV) framework played a key role at this stage of the project. After the research phase, the team was left with a large amount of information that felt hard to navigate. For BAs with limited experience working alongside UX, this translated into uncertainty about what actually needed to be solved and a tendency to frame internal processes, preferences, or opinions as product problems. To move forward, we needed to shift the focus back to the users. POVs helped us reframe the problem around real people, their needs, and the insights we had uncovered during Empathize—rather than around business constraints, technical solutions, or assumptions about value. I facilitated a POV framing session with the BAs and the Product Owner, aligning on what a Point of View is, why it matters, and how to write one. We used a simple and consistent structure — User… needs… because… — and added guiding questions on the whiteboard to validate each statement. By the end of the session, we had a set of clear POVs that helped us organize our thinking and confidently transition into the next phase.